MASUMA Drift Way: From Beginner to the Real Drift Track

MASUMA Launches Inspiring Drift Project “Drift Way”

As a global automotive aftermarket brand, MASUMA continues to combine high-quality auto parts with automotive culture and motorsports. With the rapid growth of drifting culture and performance car communities worldwide, MASUMA is expanding its brand influence through engaging automotive lifestyle projects.

MASUMA Drift Way was created under this vision.

What Is MASUMA Drift Way?

The project focuses on drifting culture, motorsports spirit, and vehicle performance, showcasing real drift training, track driving, car modification, and competition experiences while demonstrating the reliability and durability of MASUMA auto parts under extreme driving conditions.

In the project, experienced Russian Drift Series (RDS) driver Ilya Fedorov trains Alena, an ordinary girl with no racing background but a strong desire to learn how to control a car in drifting conditions.

The project documents the complete journey from beginner drift training to participating in real drift competitions, including:

• Drift driving practice 
• Vehicle tuning and modification 
• Track testing 
• Drift competition challenges 
• Racing vehicle maintenance and upgrades 

Through Drift Way, MASUMA aims to show that automotive aftermarket parts are not only repair components, but also key elements that influence vehicle performance, handling, and driving experience. At the same time, the brand seeks to help more young users appreciate the allure of drift culture, as well as the dedication and growth that underpin motorsports.

Two Drift Cars, Two Unique Driving Characters

The training sessions feature two iconic drift cars:

Nissan Skyline R32

A legendary Japanese drift platform known for its strong personality and iconic status in global drifting culture.

Nissan 350Z

A powerful and well-balanced sports car widely recognized as an excellent drifting training platform.

Both vehicles are professionally prepared for drift training and equipped with proven MASUMA automotive components designed to withstand extreme drifting conditions.

How MASUMA Auto Parts Perform Under Extreme Driving Conditions

Drifting and track driving require vehicles to withstand:

·  Continuous high-speed operation 
·  Aggressive steering input 
·  Heavy braking 
·  High-temperature environments 
·  Extreme chassis stress

This places significant demands on suspension systems, steering systems, brake systems, and engine performance, making durable and reliable auto parts more important than ever.

MASUMA continues to follow Japanese engineering standards while manufacturing and supplying more than 90 series of passenger auto parts, including:

• Engine System Parts
• Suspension & Steering Parts 
• Drivetrain System Parts 
• Brake System Parts 
• Filter Series Parts 
• Air Conditioning System Parts

Through the Drift Way project, MASUMA demonstrates how its products perform in real-world high-intensity driving environments.

From Auto Parts Brand to Automotive Culture Brand

For MASUMA, Drift Way is more than a motorsport project - it is part of the brand’s global marketing and cultural strategy.
Today’s automotive aftermarket customers increasingly value:

• Brand identity 
• Real-world product applications 
• Automotive lifestyle culture 
• Community engagement 

Through exhibitions, motorsport events, social media, and automotive content marketing, MASUMA continues building stronger connections with automotive enthusiasts and global customers.

Looking ahead, MASUMA plans to participate in more international automotive events and motorsport activities worldwide.

Who is MASUMA

MASUMA is a leading automotive aftermarket brand specializing in the manufacturing and global supply of automotive spare parts. The company offers more than 20,000 SKUs across over 90 product categories, including engine systems, brake systems, electronic systems, and maintenance products.

With reliable quality, strong supply chain capabilities, and a global distribution network, MASUMA continues providing professional B2B automotive parts solutions for worldwide markets.