In the automotive aftermarket, MASUMA’s signature orange packaging stands for 28 years of continuous innovation, rigorous quality control, and global trust. While imitators can copy our color scheme and box designs, they cannot replicate our precision engineering and product reliability. Discover the story behind our iconic brand and learn how to verify authentic MASUMA products using our official anti-counterfeiting guide.

MASUMA has officially completed the relocation of its Japan headquarters and the change of its corporate name, effective September 1, 2026. The new headquarters is located in Tokyo's TIME 24 Building, while the company name has been updated to MASUMA Precision Auto Parts Co., Ltd. This milestone reflects MASUMA's continued commitment to global growth, operational excellence, and enhanced support for customers and partners worldwide.

On September 22, 2026, Lu Changyou, Deputy Secretary of the CPC Heilongjiang Provincial Committee, visited Suifenhe Masuma for an on-site inspection. The visit highlighted the company's role in driving China-Russia auto spare parts trade, local supply chain optimization, and high-quality border economic development.

Discover MASUMA's exclusive collection of marketing and promotional gifts designed for our global partners. From our signature bright orange umbrella to professional workwear and store displays, explore how we deliver quality protection and strong brand support beyond auto spare parts.

On August 8, 2026, employees of Suifenhe MASUMA Auto Spare Parts Imp. & Exp. Co., Ltd. gathered at Shuangqiaozi Forest Farm for a team-building activity that strengthened teamwork, boosted morale, and celebrated employee achievements.

Suifenhe MASUMA Auto Spare Parts Import & Export Co., Ltd. participated in the 2026 “Opening to the North” Cup Suifenhe Fun Run and provided sponsorship for unified event apparel, demonstrating corporate social responsibility and promoting a healthy, active brand image through support of local sports initiatives.

Suifenhe Masuma was honored with the "Emerging Export Brand Award" at TecAlliance China Customer Day 2026, marking a new milestone in its global expansion.

As a world-renowned auto parts wholesale manufacturing supplier, MASUMA has become the strongest strategic partner for global buyers and distributors.

On April 27, a 12-member delegation led by Cui Peng, Second-Level Inspector of the NDRC Regional Department, visited the MASUMA China-Russia Auto Parts Export Base in Suifenhe. The on-site inspection evaluated key central budget projects and highlighted MASUMA’s vital role in driving cross-border automotive supply chain collaboration.