VISION
To establish MASUMA as a premier global brand for automotive wearing parts
MISSION
To make vehicles safer and car owners more secure
CORPORATE POSITONING
To be a world-class automotive parts supplier
VALUES
Integrity, Responsibility, Efficiency, Passion, Openness
BUSINESS PHILOSOPHY
Respect Heaven, Love People, Operate Altruistically
BRAND ESSENCE OF MASUMA

The First "MA" is derived from Maximus, symbolizing our unwavering pursuit of ultimate excellence in product quality;

the "SU" comes from Sustainable, highlighting the reliable and durable core characteristics of our products;

the final "MA" originates from Master, embodying the craftsmanship spirit of striving for perfection in every detail.

COLOR SIGNIFICANCE OF MASUMA

The brand color is inspired by the orange hue of the rising sun, representing passion, warmth, friendliness, and innovation.

MEANING OF THE CRAFTSMAN LOGO

Rooted in the spirit of craftsmanship, its core lies in reverence for skill, relentless pursuit of perfection in every detail, and unwavering commitment to heritage.

⬛︎️ ︎️Ultimate Dedication to Mastery – We believe in mastering one thing, and doing it for a lifetime.

⬛︎️︎️ Emphasizing that "Details determine success or failure". We strive for perfection in every step of the process and reject any perfunctory work.

⬛︎️ ︎️A Reverent Path to Mastery – Guided by the “Shuhari” (Preserve, Break, Transcend) philosophy, we honor tradition, embrace innovation, and ultimately transcend to create something new.

Shu (Preserve)

Diligently master the techniques and principles passed down by masters, forging a solid foundation before pursuing innovation.

Ha (Break)

Dare to break its frameworks and infuse our own insights based on internalized tradition.

Ri (Transcend)

Transcend all forms, giving rise to a unique style and establishing a new realm of mastery entirely our own.

HIGHER QUALITY BETTER INNOWATION

CORPORATE POSITIONING

To be a world-class automotive parts supplier

SOCIAL RESPONSIBILITY

MASUMA contributes to society by providing high-quality products

PROFIT MARGIN ASSURANCE
Authorized as the sole national-level distributor with globally unified pricing

⬛︎️ As 28 years Japanese brand ,we use core raw materials from Japan and do 100% quality control and full testing, with 28 years market-proven quality that win good reputation and customer trust.

⬛︎️ We have own factory with Japanese manufacturing and testing equipment; supplying multiple automotive OEMs,10 years of OEM experience for world-renowned brands, with process standards in line with international first-class levels.

⬛︎️ Covering all major global car models, we offer a complete range of wearing parts, large-scale warehousing and ready stock supply, and fast delivery within 24 hours for orders.

⬛︎️ With an annual investment of 50 million RMB in new product development, we can quickly respond to new market demands and continuously launch new products.

⬛︎️ Our self-developed auto parts checking system covers 95% of vehicle models.

⬛︎️ Certifications: Automotive industry standard IATF 16949, with additional test reports from Japan and Germany, and TecAlliance data certification.

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Masuma was founded in 1998. Masuma auto spare parts co., ltd has its headquarters in tokyo, japan.it is an international auto parts enterprise integrating r&d andmanufacturing with independent intellectual property rights.
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