Opening a new chapter of public welfare for 2025 and strengthening community bonds through meaningful action. On January 23, 2025, as the countdown to the Lunar New Year began, MASUMA officially kicked off its first grassroots care initiative of the year. Led by Company Chairman Zhou Mi, a delegation of senior executives and employee representatives set out for multiple grassroots neighborhoods in Suifenhe, carrying a large shipment of carefully prepared festive provisions. This initiative built a solid bridge of connection with local residents during the midwinter season, setting a strong tone for the company's comprehensive social responsibility efforts in the coming year.

Deepening Community Collaboration to Deliver Masuma’ s Warmth

As a prominent foreign trade enterprise rooted in Suifenhe that has achieved steady growth by capitalizing on port economic dividends, Masuma has always viewed grassroots community care as a core pillar of its corporate social responsibility strategy.

During this outreach initiative, the Masuma volunteer team worked hand-in-hand with local community staff to ensure precise delivery. Chairman Zhou Mi led the employee volunteers into residents' homes to chat warmly about their daily lives, paying close attention to their health and living conditions. The practical festive supplies delivered alongside them-including rice, flour, and cooking oil-genuinely conveyed the company’ s care and warmth directly to the hearts of the local families.

Mobilizing Team Strength, Demonstrating Private Enterprise Commitment

This initiative not only brought joy and warmth to neighborhood residents but also significantly strengthened the spirit of dedication within the Masuma team. Employee volunteers who took part noted that stepping out of the office to personally contribute to local community development and assistance gave everyone a deeper appreciation for the bonding power of the corporate culture. Through these face-to-face interactions with local citizens, Masuma did more than just bring the brand closer to the community; it actively demonstrated the vibrant, sincere, and dedicated spirit that defines modern private enterprises in China.

Unwavering Commitment to Public Welfare, Fuelling High-Quality Corporate Growth

An enterprise is not merely a creator of economic value, but a crucial practitioner of social responsibility. While driving the high-standard construction of the Masuma China-Russia Auto Parts Export Processing Base and scaling up its core automotive aftermarket trade, Masuma consistently keeps public welfare at the forefront of its corporate culture.

The successful implementation of the 2025 Spring Festival outreach campaign once again underscores Masuma’s dedication and social accountability as an industry leader. Moving forward, Masuma will remain committed to its guiding principle of "serving society and benefiting the locality." By continuously increasing its investments in social public welfare and neighborhood well-being, the company aims to grow side-by-side with the local community toward a more high-quality and harmonious tomorrow, even as its international auto parts trade achieves new breakthroughs.